top of page
  • Writer's pictureChristopher Hobson

The Art of Interviewing for Editorial Content

The Art of Interviewing for Editorial Content Interviewing is a crucial skill for any writer or editor. It allows you to gather firsthand information, capture unique perspectives, and create compelling content that resonates with your readers. Whether you're conducting interviews for a magazine article, a book, or a blog post, mastering the art of interviewing is essential. In this blog post, Churchill Publishing Library explores the techniques and strategies for conducting interviews to gather engaging editorial content. 1. Prepare and Research Before conducting an interview, it's important to prepare and research the interviewee and the topic. Familiarize yourself with their background, their work, and any relevant information that will help you ask informed questions. This will not only show your interviewee that you've done your homework but also allow you to ask more insightful and targeted questions. 2. Create a Comfortable Environment Creating a comfortable environment for the interviewee is crucial to getting authentic and meaningful responses. Start by introducing yourself and explaining the purpose of the interview. Make sure to establish rapport and build trust by being friendly, respectful, and attentive. Encourage the interviewee to relax and be themselves, as this will lead to more open and honest responses. 3. Ask Open-Ended Questions To gather compelling content, it's important to ask open-ended questions that encourage the interviewee to elaborate and share their thoughts and experiences. Avoid yes or no questions and instead ask questions that begin with "how," "why," or "tell me about." This will allow the interviewee to provide detailed and insightful responses, giving you rich material to work with. 4. Listen and Follow Up Active listening is key during an interview. Pay attention to what the interviewee is saying, and don't be afraid to ask follow-up questions to delve deeper into a particular topic. This shows that you're genuinely interested in their story and encourages them to share more. Remember, the best interviews are conversations, not interrogations. 5. Capture the Unique Stories and Perspectives Every interviewee has a unique story and perspective to share. As an interviewer, it's your job to capture and convey these stories in a way that resonates with your readers. Look for the emotional and human elements in their responses, and highlight the moments that are most compelling and relatable. This will help you create engaging content that connects with your audience on a deeper level. 6. Respect and Ethical Considerations Respect the interviewee's boundaries and privacy. If there are topics they are uncomfortable discussing, be understanding and move on to another subject. Always obtain consent before using quotes or personal information in your publication, and respect any requests for anonymity or confidentiality. Upholding ethical standards in your interviews will not only maintain your credibility but also build trust with your interviewees. Mastering the art of interviewing is a valuable skill for any writer or editor. By preparing, creating a comfortable environment, asking open-ended questions, actively listening, capturing unique stories, and respecting ethical considerations, you can gather compelling and engaging editorial content that will captivate your readers. So, go ahead, embrace the art of interviewing, and unlock the power of storytelling through the voices of your interviewees.

1 view0 comments

Recent Posts

See All


bottom of page